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Teresa Sáez: Todo lo que necesitas para vender con WordPress

“¿Tienes una web WordPress? ¿Quieres vender en ella directamente tus productos, servicios, etc., pero no sabes por dónde empezar? Pues vamos a ver qué tienes que tener en cuenta a nivel técnico a la hora de implementar tu propio sistema para hacerlo posible ¡Así ya no te quedarán excusas para ponerte manos a la obra!”

Presentation Slides »

See the full highlights at WordPress.TV.

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Brook McCarthy: When Good Clients Go Bad

With enough experience, everyone has had clients who start off well before going rogue. They might go silent, ignore your requests for information, become unreasonable in their requests, or even refuse to pay your final invoice.

With a little preparation, you can drastically reduce these incidences while improving your professionalism, reducing your financial risk and minimising your stress to boot.

In this talk I’ll cover:

Warning signs and red flags to watch for
Designing an awesome client onboarding process to minimise the risk that clients go rogue
Specific words and phrases to use when you’re in the thick of a client crisis
How to write your own policy (even if your company consists of me, myself and I) for dealing with these situations.
Regardless of the particulars of what you do, everyone in business needs to be an awesome communicator, not just over email, but face-to-face, through video and other copy.

Communication is not just what you say, it’s what people hear. So we’re going to look at why people act the way they do, how we react to difficult or confusing clients, and how to better communicate so that you can reduce client friction as well as your own stress.

This is not a technical or complex talk.

The target audience is for website designers who have struggled with managing clients’ expectations and want to do a better job of client communications while also reducing their risk.

See the full highlights at WordPress.TV.

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Ulf Schönefeld: WordPress und Community

Oft herrscht die Vorstellung vor, um an einem großen Open-Source-Projekt wie WordPress mitzuarbeiten zu können, müsste man zumindest ein Informatikstudium erfolgreich absolviert haben – genau mit diesem Trugschluss will Ulf Schönefeld aufräumen. Ziel ist es das Projekt WordPress und die dahinterstehende Community beim Termin näherzubringen. Wie sind selbige organisiert, was sind sinnvolle Anlaufstellen und welche Möglichkeiten bestehen sich dort einzubringen; selbst gesetzt dem Fall, dass man von technischen Dingen wie PHP, HTML, CSS oder JavaScript so überhaupt gar keine Ahnung hat.

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See the full highlights at WordPress.TV.

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Julià Mestieri Ferrer: Yendo más allá en el rendimiento de nuestro WordPress

“El rendimiento de tu WordPress es importante. Un estudio de amazon
calcula que cada segundo de mas que tarda en cargar su sitio les cuesta
1.6 billones de dolares en compras que se dejan de hacer. No solo para
mejorar el SEO y posicionar mejor nuestro site debe cargar ràpido. Un
site lento lleva a una peor experiencia de usuario, eso significa menos
trafico y en un WooCommerce menos ventas.”

Presentation Slides »

See the full highlights at WordPress.TV.

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Gisela Bravo: Crea tu estrategia de Automatización de Marketing con WordPress

“No hay nada más desesperante que tras meses de trabajo con el SEO y
optimización de tu WordPress, tus potenciales clientes entren, miren y a
los pocos segundos se vayan sin más… ¿No sería genial mimarlos de
forma personalizada y ofrecer sólo el contenido que realmente buscan y
quieren?”

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See the full highlights at WordPress.TV.

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Álvaro Sánchez: SEO local: esto no te lo habían contado

¿Qué tiene en cuenta Google a la hora de decidir a qué negocio físico mandarnos ante una búsqueda local?Su
criterio se intenta parecer bastante al consejo de alguien que te
encuentras por la calle, pero hay unos cuantos detalles que necesitas
conocer para entender esas recomendaciones.

Presentation Slides »

See the full highlights at WordPress.TV.

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Sara Dunn: Get Your Website Visitors To Take Action (Without Voodoo Magic)

A great website shouldn’t be measured on how trendy the design is or how fast it loads. A great website needs to do the heavy lifting to generate leads or sales.

In this session, we’ll dive into your website’s call to action—How to identify your target market’s needs, present the solution, and determine the next best step they need to take to buy from you.

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See the full highlights at WordPress.TV.

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Rahul Bansal: Lesson Learned from Selling WordPress to Enterprises

My WordPress journey started with small projects, with total budgets under $100. Nine years later, we have grown to reach the other end of the spectrum, regularly handling Enterprise WordPress projects with budgets of over $100K per year. At this scale, the rules for “selling” WordPress to a client change.

WordPress’ traditional advantages don’t necessarily apply anymore. I will start by addressing the two largest apprehensions that enterprises have- security & scalability- and cover other pain points like:

– Integration with existing systems
– Ownership and responsibility
– Extensibility and long term viability
– “Free” and “GPL” concerns

I hope the lessons I share in this talk from our own learning will help increase the WordPress adoption in enterprises.

Presentation Slides »

See the full highlights at WordPress.TV.