Posted on

Rahul Bansal: Lesson Learned from Selling WordPress to Enterprises

My WordPress journey started with small projects, with total budgets under $100. Nine years later, we have grown to reach the other end of the spectrum, regularly handling Enterprise WordPress projects with budgets of over $100K per year. At this scale, the rules for “selling” WordPress to a client change.

WordPress’ traditional advantages don’t necessarily apply anymore. I will start by addressing the two largest apprehensions that enterprises have- security & scalability- and cover other pain points like:

– Integration with existing systems
– Ownership and responsibility
– Extensibility and long term viability
– “Free” and “GPL” concerns

I hope the lessons I share in this talk from our own learning will help increase the WordPress adoption in enterprises.

Presentation Slides »

See the full highlights at WordPress.TV.